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& CREATIVE

& CREATIVE

& CREATIVE

& CREATIVE

+

Where creativity begins with inclusive perspectives 

What we do

Branding

Brand Personality
Visual identity

Brand Voices and Tones

Style guide creation

Localization

UI/UX localization

Textual content localization

Copy Transcreation

Content
Development

Creative direction
UI/UX/CX design

Owned media management
Writing and Editing

Why Inc?

Illustration of light bulb

Unique
perspectives

developed from unique backgrounds

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Global
experience

and bilingual skill

Illustration of three people

Strong
expertise

and rich experience in creative area

Deep
passion

for creating a world which truly embraces DEI

Who we are

Yuna in short bob hairstyle, wearing hoop earrings, small pendant, and white sleeveless T-shirt smiles.

Yuna

CEO, Editor/Writer

 

Yuna is an experienced editor/writer with a marketing background from both Tokyo and San Francisco. She has worked with a variety of global startups to encourage growth through textual contents with her solid editing/writing skills honed while working within the publishing industry. As a third generation of Korean living in Japan (zainichi), she has fostered a unique perspective which is not only insightful as a native but also a foreigner and passion for DEI. Received B.A. in Intercultural Studies from Kobe University.    

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Lisa

Business Development

 

Lisa is a dynamic communication strategist specializing in global brand expansion into the Japanese market. Raised in England and Singapore, she offers a unique perspective shaped by her third-culture background. Her passion for DEI stems from personal experiences, including having a sister with Down syndrome. With a holistic approach, she addresses clients' needs from conceptualization to execution, driving impactful results. Lisa is also actively involved in the World Economic Forum Global Shapers Community, dedicated to creating a more inclusive and equitable world.

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Who loves Inc

"As a leading startup who helps Japanese corporations drive more DEI, it is very important to make every message mindful for DEI. Thanks to Yuna’s inclusive point of view in addition to her incredible UX writing/editing skills, Cradle has found our voice and tone which perfectly represent who we are and now we can deliver messages to our customers effectively."

Sputniko!
CEO and Founder, Cradle

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